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WORKSHOPS

Meet the tutors of workshops

Farah Ghanem

CNSLT Lab

Workshop A: The EQ Advantage: Emotional Intelligence for Business Growth & Performance

Peter Sara

Digistric

Workshop B: Practical AI For Marketing: Implementation & Automation

Fouad Monzer

XRAPY SARL

Workshop C:  The Empathy Engine: How AI and VR are Revolutionizing Mental Healthcare (AI,VR and Mental Health)

John-Michael Roger Daniel

JMD Financial Services

Workshop D:  Starting a company — legal forms and the tax rates applicable to each type. Financial procedures — what makes a business financially stable and successful.

Eng. Johny Nassar

EdTech Hub for Professional Development

Workshop E:  AI for Educators

Rudy Shoushany

DxTalks

Workshop F: Personal Branding in the Digital Age: Build Influence, Credibility, and Opportunity

Cendrella Moubayed

Founder of Upgrade Your Game

Workshop G: Mastering Your Mindset for Business Growth

Stéphanie Abchée

quintessencia

Workshop H:  The Power of Presence: Turn Authenticity into Acceleration

Sandra Khalil

The Mindset Studio

Workshop I:  Money Mindset

Dr. Fady Sahyoun

Charisma

Workshop J:  Master the Art of First Impression

Bashar Amin

GradeZilla

Workshop K:  Creating Winning Meta Ads with AI

Jad Al Masri

Founder of BZNSREADY

Workshop L: Beyond the “Boost Post”

Elie Sarkis

Intoact

Workshop M: Why Your Marketing Isn't Converting (and What to Do Instead)

Jean Paul Bassil

Founder of LaunchwithJP

Workshop N: Increase Your Store’s Conversion Rate in 45 Minutes

Maguie Nehme

Workshop O: From Content to Consistent Online Income A Proven System with Maguie Nehme

Nadine Klayme

Workshop P: LinkedIn: The Most Underrated Sales Machine

Dolly

Workshop Q:

Rana Malaeb

Founder of From Thought to Power

Workshop R: The Confidence EffectHow You Think, Speak, and Show Up

Christiane Hajjar

Workshop R: : The Confidence EffectHow You Think, Speak, and Show Up

Workshop A: The EQ Advantage: Emotional Intelligence for Business Growth & Performance by CNSLT Lab

Workshop Title:
The EQ Advantage: Emotional Intelligence for Business Growth & Performance

Date & time: 27 March, 11 AM 

Workshop Provider / Tutor: Farah Ghanem
Workshop Goal:
Equip participants with practical emotional intelligence strategies that enhance leadership, communication, decision-making, and overall business performance.

Workshop Proposal (Description, Format & Learning Outcomes)
This workshop explores how emotional intelligence fuels growth inside modern businesses. Participants will learn to understand, interpret, and influence emotions to strengthen collaboration, improve communication, and lead with confidence. Through experiential tools, discussions, and scenario-based applications, the workshop offers tangible methods to build emotionally intelligent teams and business cultures.

Learning Outcomes:
Participants will be able to:
1-Identify the core pillars of emotional intelligence and how they impact performance.
2- Strengthen self-awareness for better decision-making.
3- Practice empathy-driven communication for conflict resolution and teamwork.
4- Use emotionally intelligent leadership to enhance productivity and staff wellbeing.
5- Apply EQ tools to real business scenarios for measurable impact.

Session Outline – Key Topics & Activities
1- Introduction: Why EQ matters in business
2- Self-awareness & emotional regulation
3- Empathy in leadership and communication
4- Conflict navigation, negotiation, and influence
5- Case studies + business application exercises
6- Reflection tools and personalized action-building

Agenda (45 Minutes)

Time Allocation Segment
00:00 – 00:05 Welcome + Icebreaker
00:05 – 00:15 Emotional Intelligence in Business + Core Concepts
00:15 – 00:30 EQ Skills in Action + Practical Tools
00:30 – 00:40 Case Scenarios + Group Discussion
00:40 – 00:45 Key Takeaways + Q&A

Workshop Title: Practical AI For Marketing: Implementation & Automation

Date and Time: March 28 at 1 pm

Workshop Provider / Tutor: Peter Sara

Goal: To equip marketing teams with the knowledge, tools, and hands-on strategies needed to
create high-quality on-brand content, automate workflows, and build custom AI solutions that boost
productivity and performance.
Proposal: This workshop is designed to introduce participants to the practical applications of AI in
marketing. Through real examples, live demonstrations, attendees will learn how to leverage AI
tools to streamline content creation, automate repetitive tasks, and build custom mini-apps that
significantly enhance team efficiency.
Agenda (50 Minutes)
1. Welcome & Introduction – 5 minutes
Introducing myself and my background
Audience interaction: What do they do? Who uses AI? How do they use it? Why do some not
use AI?
2. AI Introduction – 5 minutes
Present the fundamentals of AI in marketing
Share key concepts and current landscape
3. Brand Example – 5 minutes
Showcase a brand created with AI
Demonstrate AI-powered brand identity creation
4. Marketing Plan Demo – 5 minutes
Present a marketing plan created with AI
Walk through the process and outputs
5. Live Demo: AI Video Creation – 10 minutes
Create an automated AI video together with the audience
Hands-on demonstration of video automation tools
6. Live Demo: AI Posts & Images – 5 minutes
Create AI-generated posts together
Introduce web app for creating AI images
7. Top AI Tools – 5 minutes
Present the best AI tools for marketing use cases
Quick overview of capabilities and recommendations

8. Freebies & Exclusive Offer – 5 minutes
Free resources and materials
Present exclusive workshop offer
9. Q&A – 5 minutes
Answer questions and provide clarifications
Open discussion with participants

Workshop Title: The Empathy Engine: How AI and VR are Revolutionizing Mental Healthcare

Date & time: 29 March, 12 PM

Workshop Provider / Tutor:
Fouad Monzer
Workshop Description:
This session explores the transformative role of Artificial Intelligence and Virtual Reality in
modern mental healthcare. Participants will discover how immersive environments and
intelligent algorithms can enhance therapeutic outcomes and foster deeper patient empathy.

Agenda (45 Minutes)
1. Welcome & Introduction – 5 minutes
● Introduce yourself and your background
● State the goals and expected outcomes of the workshop
2. Topic Overview – 10 minutes
● Present the main topic/theme
● Share key concepts, challenges, or insights
3. Main Activity / Deep Dive – 15 minutes
● Interactive exercise, demonstration, or guided activity
● Practical application of concepts
4. Group Discussion / Q&A – 10 minutes
● Facilitate participant discussion
● Answer questions and provide clarifications
5. Closing & Takeaways – 5 minutes
● Summarize key points
● Share next steps, resources, or contact information

Time Activity Details / Notes (to fill in)

0:00 – 0:05
(5 min)

Welcome &
Introduction

Introduce Fouad Monzer and background in
tech/mental health innovation. State the goal:
understanding the synergy between AI/VR and
patient care.

0:05 – 0:15
(10 min)

Topic Overview Present current challenges in mental healthcare.
Overview of AI agents and VR exposure therapy.

0:15 – 0:30
(15 min)

Main Activity / Deep
Dive

Guided walkthrough of a VR mental health
simulation.

0:30 – 0:40
(10 min)

Group Discussion /
Q&A

Facilitate discussion on ethical implications and
the future of tech-assisted therapy. Answer
participant questions.

0:40 – 0:45
(5 min) Closing & Takeaways

Summarize key insights. Share resources and
contact info

Materials Needed:
Papers and pens
A/V Requirements:
Screen, projector, audio (mic & speaker)

 

Workshop Title:
Starting a company legally and what makes a business financially stable

Date & time: 28 March, 2 PM
Workshop Provider / Tutor: John-Michael Daniel


Workshop Description:
Participants will learn how to properly register their business, understand legal and tax
requirements, and adopt financial habits that lead to stability and growth. The session combines
clear explanations with real-life examples to help turn ideas into sustainable businesses.

Agenda (45 Minutes)
1. Welcome & Introduction – 5 minutes
• Brief introduction of the facilitator and background
• Purpose of the workshop and what participants will gain
• Quick overview of the session structure
2. Topic Overview – 10 minutes
• What it means to start a company legally in Lebanon
• Overview of business registration and key legal forms
• Introduction to financial stability and why it matters for any business
3. Main Activity / Deep Dive – 15 minutes
• Legal forms of companies and their tax obligations
• Essential financial procedures: basic recordkeeping, declarations, and cash flow
awareness
• Practical examples of common mistakes vs. best practices
4. Group Discussion / Q&A – 10 minutes
• Open discussion based on participants’ ideas or existing businesses
• Answering practical questions related to registration, taxes, and finances
• Sharing real-life scenarios and solutions
5. Closing & Takeaways – 5 minutes
• Key habits that lead to financial stability and long-term success
• Summary of the main points discussed
• Final advice and next steps for participants

AI for Educators: Practical Tools to Transform Teaching in 2026

Date & time: 28 March, 5PM 

Workshop Provider / Tutor: Eng. Johny Nassar

Goal
To empower teachers with hands-on experience using the latest AI tools that enhance lesson planning, assessment, student engagement, and productivity—equipping them to stay updated in a fast-evolving educational landscape.

Workshop Proposal (Brief Description)
This 45-minute session is a fully practical workshop designed for teachers who want to integrate AI efficiently into their daily school practices. Participants will explore a curated set of emerging AI tools for teaching, learning, and school productivity. They will work directly on their laptops to create lesson materials, assessments, presentations, learning activities, and administrative documents using AI. The workshop emphasizes real classroom use cases, ethical and safe AI practices, and hands-on creation, ensuring every teacher leaves with ready-to-use outputs.

Learning Outcomes:
By the end of the session, participants will be able to:
1. Identify new AI tools relevant to their subject and daily tasks.
2. Use AI to generate lesson plans, activities, assessments, and presentations.
3. Apply AI tools for productivity (emails, reports, meetings, communication).
4. Evaluate AI outputs critically for accuracy, quality, and classroom alignment.
5. Stay updated through recommended AI discovery platforms.
Session Outline (45 minutes)
1. Introduction – 5 min
2. Hands-On AI Tools Showcase – 35 min
A. Lesson Planning & Content Creation – 10 min
B. Student Engagement Tools – 8 min
C. Assessment & Feedback – 7 min
D. Productivity & Classroom Management – 10 min
3. Q&A, Sharing, and Tool Directory – 5 min

Workshop Agenda 
AI for Educators: Practical Tools to Transform Teaching in 2025
Duration: 45 minutes
Format: Hands-on workshop – bring your laptop
Facilitator: Eng. Johny Nassar, Founder & CEO, EdTech Hub for Professional Development
Agenda:
• Introduction: Why AI is essential for teachers today (5 min)
• Live demonstration of the latest AI tools for lesson planning, assessment, and
student engagement (35 min)
• Practical creation of classroom materials using AI
• Q&A and take-home AI toolkit (5 min)

Contact Information
Mobile: +96171992874
Email: engjohnynassar@edtechhublb.com

Workshop Title: Personal Branding in the Digital Age: Build Influence, Credibility, and Opportunity

Date and Time: March, 27 at 3 PM


Workshop Provider / Tutor: Rudy Shoushany

Workshop Goal: The goal of this workshop is to help participants define, position, and communicate their personal brand clearly and strategically, both online and offline. The session focuses on transforming expertise into visibility, trust, and professional opportunities.

Session Outline / Agenda

  • Understanding Personal Branding
    What personal branding really means today and why it matters more than ever
  • Defining Your Brand DNA
    Clarifying purpose, values, expertise, and differentiation
  • Crafting Your Personal Brand Story
    How to communicate your journey, credibility, and impact authentically
  • Digital Presence and Visibility
    Aligning LinkedIn, content, and public presence with your brand positioning
  • Authority and Trust Building
    How to position yourself as a credible voice in your industry
  • Practical Exercise
    Participants work on their own personal brand statement and positioning
  • Key Takeaways and Action Plan
    Clear next steps to strengthen and grow their personal brand

Title: Master Mind: Unlock Your Next Level

Date and Time: March 27  at 2 PM

Workshop Provider / Tutor: Cendrella Moubayed

Audience: Freelancers, solopreneurs, startup founders, and professionals seeking clarity, confidence, and momentum in their business journey.
Brief Description:
Many solopreneurs and founders find themselves stuck in recurring cycles  overwhelmed by endless tasks, unclear goals, undercharging, or held back by self-
doubt. This experiential workshop helps participants uncover what’s really holding them back beneath the surface and guides them through practical mindset shifts
that unlock new levels of focus, value, and confidence.
The session blends storytelling, self-awareness activities, and peer reflection to help participants identify limiting beliefs, understand how thoughts and emotions drive behavior, and leave with simple mindset tools they can apply immediately.
Format:
An interactive, participatory format combining short teachings, group discussions, movement-based warm-ups, and reflection exercises. The tone is dynamic, engaging, and inclusive, designed to create a safe space for real insights and shared growth.

Learning Outcomes:
By the end of the session, participants will be able to:
1. Identify emotional and mental blocks that limit their business growth.
2. Understand the three interconnected Mindset Layers: Beliefs, Emotions, and Behaviors.
3. Reframe one personal limiting belief into an empowering one.
4. Apply three practical mindset shifts to improve focus, value perception, and confidence.
5. Commit to one small, actionable change aligned with their new mindset.

Session Outline
Segment Duration Focus Activities & Tools
1. Warm-Up & Energy Check 5 min Build connection and safety in the room. “Where Are You Right Now?” physical line activity where participants position themselves between “Stuck” and “In Flow.”

2. Awareness Activity 10 min Surface recurring challenges and limiting patterns. Participants write their repeating business struggles on sticky notes → group wall reflection: “What patterns do we see?”

3. Mini-Lesson: Mindset Layers 10 min Teach core framework: Beliefs → Emotions → Behaviors. Visual flipchart illustration, real-life example, and group discussion.

4. Interactive Exercise: Flip the Belief 10 min. Transform one limiting belief into an empowering one. Partner/triad sharing using prompts: “The story I tell myself
is…” → “The truth could also be…”

5. Integration & Commitment 10 min Anchor insights and end with clarity. Reflection cards: “One belief I’m ready to shift…” and “One action I’ll take this week.” Group sharing + short grounding exercise.

 Workshop Title:
The Power of Presence: Turn Authenticity into Acceleration

Date and Time: March 28 at 4 PM

Workshop Provider/Tutor: Stéphanie Abchée

Description:
A transformative workshop exploring how authenticity, mindset alignment, and personal image
accelerate business success. Participants will learn how to master their presence to
communicate confidence, build meaningful connections, and strengthen their influence in a
competitive business landscape.

Workshop Objectives
Participants will:
• Understand how presence and authenticity drive visibility and trust.
• Learn key communication techniques to express confidence and authority.
• Align their mindset, energy and image with their professional goals.
• Leave with simple, actionable tools to enhance influence and connection.

Core Themes
Authenticity as a Business Strategy
Image & Personal Branding Fundamentals
Powerful Verbal & Non-Verbal Communication

Format: Interactive talk + Q&A

Session Flow (45 minutes)

Introduction & Insight (5 min) – Why presence accelerates business growth
Authenticity & Mindset Alignment (10 min)
Personal Image & Branding Essentials (10 min)

Verbal & Non-Verbal Techniques (10 min)
Q&A + Final Takeaways (10 min)

Target Audience
Entrepreneurs, leaders, creators, and anyone seeking to strengthen their confidence, influence
and communication.

Title: Money Mindset Reset: Build Wealth From the Inside Out

Date and Time: March 28 at 12 PM

Workshop Provider: Sandra Khalil

Workshop Objectives

  • Identify core money beliefs.
  • Understand how mindset shapes income and decisions.
  • Break one limiting financial pattern.
  • Build confidence around earning, pricing, and growth.
  • Leave with one daily tool to shift money behavior.

Workshop Proposal

This 45 minute experiential workshop helps entrepreneurs understand how their mindset drives their financial results. The session blends practical reflection, real business examples, and proven mindset tools. Participants explore how fear, doubt, and inherited beliefs affect income, risk, and pricing. The format is fast paced and highly interactive. The outcome is stronger financial confidence, cleaner decision making, and higher income alignment.

Session Outline

  1. Opening Reset
  • Why effort alone does not build wealth.
  • How mindset drives income patterns.
  1. Awareness Phase
  • Identify personal money beliefs.
  • Spot self sabotage in daily decisions.
  • Real examples from students, startup founders, and business owners.
  1. Reprogramming Phase
  • How the brain repeats financial habits.
  • How to interrupt limiting patterns.
  1. Action Phase
  • One daily tool to shift money behavior.
  • One confidence based pricing shift.
  • One clarity based decision filter.
  1. Integration
  • How to apply the tools immediately.
  • Open Q and A.

Workshop Title: Master the Art of First Impression

Date and Time: March 29 at 4 PM

Workshop Provider/Tutor: Dr. Fady Sahyoun

Workshop Goal:
To help participants understand, control, and elevate how they are perceived from the very first moment — before they speak — by mastering presence, confidence, body language, energy, and intentional non-verbal communication.

2.Session Outline:

Mastering the Art of First Impression is a practical, psychology-based session built around one core principle:
First impressions are formed before words — and are intentional, not accidental.

Session Breakdown:

  1. The Psychology of First Impressions
  • How impressions are formed within seconds
  • Why first impressions are often lasting and difficult to reverse
  • The JFK–Nixon effect: why presence outweighs words
  1. The Three Pillars of a Powerful First Impression
  • Appearance: how the brain interprets visual signals such as color, structure, grooming, and simplicity — and why reducing visual noise increases credibility and trust
  • Confidence: owning the space through posture, grounding, and energetic stability
  • Warmth: creating instant connection through eye contact, facial expression, and openness
  1. The Pre-Verbal Moment
  • What people sense before you say a single word
  • How posture, movement, stillness, and spatial awareness shape perception
  • The role of timing and silence
  1. The Killer First Impression Framework
  • Entering a space with intention
  • Owning the room without speaking
  • Calibrating energy to the situation
  • Projecting conviction through presence
  • Leaving a strong, non-verbal personal signature
  1. Practical Exercises & Real-Life Scenarios
  • Applying the framework to meetings, networking, interviews, and events
  • Small behavioral adjustments that create immediate and visible impact
  • Preparing participants to step confidently into their first introduction
  1. Key Takeaways & Application
  • Applying the three pillars intentionally in daily interactions
  • Turning presence into a repeatable habit

Workshop Title: Creating Winning Meta Ads with AI

Date and Time: 27 March at 1 PM

Workshop Provider / Tutor: Bashar Amin, 

Workshop Description: This workshop teaches participants how to create
high-performing Meta ads using AI, from competitor research to campaign setup. Through
theory, live demos, and hands-on activities, attendees learn to ideate creatives, write strong ad
copy, and optimize campaigns with tools like Meta Ad Library and Nano Banana.

Agenda (50 Minutes)
1. Welcome & Introduction – 5 minutes
● Welcome, Intro about Gradezilla & Bashar Amin
● Expectations
● Why Meta advertising is changing
● Why AI is now the secret weapon for marketers
●
2. Audience and Competitor Research – 10 minutes
● Audience Research Using AI
● Competitor Analysis Using Meta Ad Library
3. Ad Creation Using AI – 10 minutes
● AI Copywriting for Meta Ads
● AI Creatives with Nano Banana + Canva
4. Step-by-Step Meta Ad Creation Using AI – 15 minutes
● Building the Campaign in Meta Ads Manager
5. Q&A & Key Takeaways – 10 minutes
● Summary, best practices, and AI prompt resources
.

Workshop Title: Beyond the Boost Post

Date and Time: 28 March at 3 PM

Workshop Provider / Tutor:  Jad Al Masri

Workshop Description: 

This workshop helps participants move beyond boosting posts by understanding Ads Manager capabilities, setting realistic expectations for social media advertising, and applying.

  1. Warm-up + Context – 5 minutes
  • Introduce yourself and your background
  • State the goals and expected outcomes of the workshop
  1. Ads Manager Capabilities & Tools – 20 minutes
  • Explore what Ads Manager unlocks compared to Boost Post.
  • Understand how objectives, audiences, and controls shape better outcomes.
  1. Social Media Advertising Reality Check – 10 minutes

Break common myths around instant results and “quick wins.”

Reset expectations on how ads actually work in the real world.

  1. The Funnel / Q&A – 5 minutes
  • Introduction to the Customer journey
  • Why different goals require different ad approaches
  1. Closing & Group Discussion – 5 minutes
  • Q&A

Workshop Title: Why Your Marketing Isn’t Converting (and What to Do Instead)

Using AI the right way, and avoiding common strategy & ads mistakes

Date and Time: 27 March at 5 PM

Workshop Provider / Tutor:  Elie Sarkis

Workshop Goal
Help founders and marketers understand why their marketing isn’t converting, how AI should
(and should not) be used, and what to do and avoid when planning strategy and running
ads, without increasing budgets.

Workshop Description
Many startups use AI, create content, and run ads, yet still struggle to convert.
This workshop breaks down the most common strategy and ads mistakes, shows the right and
wrong ways to use AI in marketing, and shares a clear framework to turn attention into real
leads and sales.

Session Format:
• Practical strategy breakdown
• Real startup examples
• Clear dos & don’ts
• Interactive discussion and Q&A

Agenda (45 Minutes)
0:00 – 0:05 | Welcome & Context
• Quick intro
• Why traffic, views, and AI tools don’t equal results
• What participants will take away from this session

0:05 – 0:15 | Why Marketing Isn’t Converting
Strategy & Ads Mistakes

• Running ads without a clear journey
• Creating content without intent
• Sending traffic to the wrong next step
AI Mistakes
• Using AI to replace thinking instead of supporting it
• Generic AI content that doesn’t build trust

0:15 – 0:30 | What to Do Instead (With AI Done Right)
A Simple Conversion Framework
• Attention → Interest → Trust → Action
AI Dos
• Use AI to speed up research, ideas, and testing
• Use AI to support strategy, not define it
AI Don’ts
• Don’t rely on AI-generated content without human judgment
• Don’t copy-paste prompts without adapting to your market
Ads & Strategy Dos
• Match message to intent
• Make the next step obvious
• Optimize the journey, not just the ad
Ads & Strategy Don’ts
• Don’t boost randomly
• Don’t run ads without a clear offer or goal

0:30 – 0:40 | Group Discussion & Q&A
• Participants share their main challenge

• Live feedback on 2-3 real examples

0:40 – 0:45 | Key Takeaways & Next Steps
• What to audit first
• What to stop doing immediately
• How to improve conversions without increasing spend

Workshop Title: The Confidence Effect, How You Think, Speak, and Show Up

Date and Time: 29 March at 3 PM

Workshop Provider/Tutor: Rana Malaeb and Christiane Hajjar

Workshop Goal: 

This session aims to help participants understand how confidence is built internally and communicated externally, and how alignment between mindset and presence directly impacts pitching, public speaking, networking, leadership, and credibility. 

Proposal: The Confidence Effect is a dynamic, conversational session designed for entrepreneurs, creators, and young professionals who want to communicate their ideas with clarity, authenticity, and impact.

While many individuals know what to say, they often struggle to show up confidently in high-pressure moments such as pitching, presenting, or networking. This session explores both the psychological foundations of confidence and how it translates into voice, body language, communication style, and personal presence.

Through a live dialogue format, real-life examples, and practical insights, participants will gain a deeper understanding of how inner confidence and outer expression work together to strengthen credibility and influence.

Format:  

Dual-speaker, experiential, and conversational talk (1 hour)

Learning Outcomes:  

Participants will gain insight into:

– Why confidence often drops in public speaking, pitching, or networking  

– Why people may “know what to say” but struggle to express it effectively  

– How mindset, self-talk, and perception influence performance  

– How confidence is communicated through voice, posture, body language, and presence  

– How aligning inner state with outer expression enhances impact and trust  

 

Session Outline / Agenda:

– Short joint opening  

– Inner confidence and mindset (mental and scientific foundations)  

– Outer confidence and presence (communication, body language, voice, image)  

– Live dialogue with real-life examples  

– Closing reflections and practical takeaways